Regional Branding, Austrian Style

A recent tasting of the newly released Single Vineyard (Erste Lagen) wines from the Austrian Traditional Vintners (Österreichische Traditionsweingüter) shows how far the industry has come in profiling and branding Austria’s top sites. The Association, which was formed in 1992 by several wineries from the Kremstal, Kamptal, Wagram and Traisental regions along the Donau and […]